Our Team

We know publishing,
and why children love to read

Cool Reading is built by a team with expertise in children's reading, international publishing, Chinese content, audio production, digital product and technology.

Cool Reading original Chinese picture books

LEADERSHIP

Leadership

Complementary experience in education, technology, international publishing and overseas markets takes the programme from design to real-world delivery.

Ding Rui

CEO · STRATEGY & COMMERCIAL

Ding Rui

Chief Executive Officer

MBA, University of Chicago, and former Managing Director of Oxford University Press China. With long experience in international publishing management and children's reading, he leads strategy, the business model, publishing resources and global partnerships.

Wei Yanhong

CO-FOUNDER · PROJECT LEAD

Wei Yanhong

Co-founder · Project Director

Co-founder and Project Director of Cool Reading. With hands-on experience running children's education, product management at multinational technology companies and many years living abroad, she leads positioning, the product system, the team, resources and the UK launch.

EXPERT TEAM

Specialist Team

Our team covers everything from content development to product experience, technical architecture and overseas delivery.

Lu Benfu

PUBLISHING & OPERATIONS

Lu Benfu

Recognised as a leading talent in Beijing's press and publishing sector, with more than ten years in children's reading, publishing and digital content.

Wang Jing

CONTENT & VOICE

Wang Jing

Professional broadcaster, reading advocate and founder of an audio storytelling platform, who has narrated thousands of children's picture books.

Liu Huali

TECHNOLOGY

Liu Huali

IT architect at a Fortune Global 500 company with more than 20 years of experience, closely involved in AI and automation strategy.

Xie Yuan

PRODUCT EXPERIENCE

Xie Yuan

Senior product designer in the software industry who has led the design of a major foreign-language resource platform and several specialist digital content platforms.

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